We all know that magic is just an illusion but there is no sleight of hand or trickery with our product. Everything is real and is built upon sound financial logic by simply understanding and utilising the wastage factor within the leisure industry and eliminating unnecessary development and marketing costs.

Let's look at the way that a tour operator builds a package holiday and analyse the associated production costs. In the first instance the tour operator pays a specialist to fly to all destinations and negotiate rates with hoteliers and accommodation agents.

Thereafter contracts are entered into and millions of expensive catalogues are produced featuring the selected inventory. Flights then have to be organised and contracted to ensure adequate transportation to the various destinations.

Once the catalogues are produced they have to be distributed free and racked at travel agencies with whom the tour operator has contracted. Staff are employed to service the travel outlets by visiting them on a regular basis to ensure that the catalogues are well displayed to attract maximum consumer interest.

Expensive point of sale and promotional materials are also produced and are given to the travel agencies to attract maximum publicity over their competitors. The tour operator then spends millions of pounds on national advertising and pays a commission of up to 20% to the travel agent to handle bookings. Further associated costs such as transfers and tour rep salaries also have to be included in the cost.

As we are all aware holiday ownership offers the best standard of accommodation, always superior to that offered by the tour operator, hence the reason it has become the quality holiday alternative.

Because of our intensive industry knowledge and established contacts we have at our fingertips thousands of weeks. It is this inventory that is mainly used to support Club Class Holidays reservations.

Resale weeks are purchased for approximately 25% of the developers' costs, which allows us to accommodate four weeks of use for the cost of one. This gives us a multi-destinational inventory base, which we use and control for the benefit of our members.

Our production costs are less, because we sell our package where the tour operators pay to have theirs distributed.

No agents handling commission is paid because we have our own direct reservations centre.

And finally we do not advertise because our business is generated by our reward based members referral programme. All of these elements allow us to pass the millions of pounds saved directly back to our members.

NO MAGIC - JUST PLAIN FINANCIAL LOGIC

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